Sports Girl Summer Range

For this project, Melbourne-born youth retailer Sportsgirl approached me to help create a 2026 packaging range that is bold, confident, and fun, while also being sustainable. The client’s vision for this project was to incorporate the concept of a fruit market throughout the visual aspects of the packaging design for five of its 2026 summer products.

Overall, the design was a resounding success. By using different font sizes and image placements based on the importance of individual elements, as well as contrasting colours to make each design stand out while still feeling cohesive, the client was very pleased with how the final products turned out.